“It’s one of our top sellers because there are so many people that have some kind of connection with aviation in Canada, or the Air Force, that it appeals to. It’s rugged, the webbing goes all the way around, you can put a ton in it. That’s why we don’t put a shoulder strap on it, it would be too heavy. Recently a customer was using the bag and sent us a note. He said, “I’ve got Louis Vuitton and I’ve got Gucci bags, and yet I’ve never had so many people comment on my bag as with this one.'”

— Red Canoe via Retail Therapy