In 2020 and facing a lost season of football due to the outbreak of the COVID-19 pandemic, the Canadian Football League undertook a new iniative: The Grey Cup Fan Base, an opportunity for fans of the league to directly support the CFL and literally put their name in history in the process.

To build this new property, I developed a website and e-mail integration based on Laravel 6.x, creating a sales website, a purchase flow that integrates use of Stripe and Ticketmaster, a members-only section for those who purchased a name on the Fan Base, and e-mail automation with Amazon SES. In the members only section, details about a member’s personalization / location and an auto-generated certificate of support were created.